{"id":1182,"date":"2026-03-17T22:37:28","date_gmt":"2026-03-17T14:37:28","guid":{"rendered":"http:\/\/www.puriactives.com\/en\/?p=1182"},"modified":"2026-03-17T22:44:27","modified_gmt":"2026-03-17T14:44:27","slug":"nanoactive-7-dhc-the-skin-native-provitamin-d-platform","status":"publish","type":"post","link":"http:\/\/www.puriactives.com\/en\/?p=1182","title":{"rendered":"NanoActive\u00ae 7-DHC THE SKIN-NATIVE PROVITAMIN D PLATFORM"},"content":{"rendered":"<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5n6lg-0-0\"><strong>Executive Overview<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"btri4-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-a7e1a8e7b0db4a88fbefb5a4f2d44859_720w.png?source=ccfced1a\" width=\"1080\" height=\"525\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"525\" data-watermark=\"original\" data-original-src=\"https:\/\/pic1.zhimg.com\/v2-a7e1a8e7b0db4a88fbefb5a4f2d44859.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/pic1.zhimg.com\/v2-36c66e939f476079a1c907ab0b758154_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9h1re-0-0\"><strong>Science-Backed Innovation<\/strong><\/div>\n<div class=\"Editable-unstyled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"5kv3k-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5kv3k-0-0\"><span data-offset-key=\"5kv3k-0-0\">PuriPharmis a leading specialist in the design and manufacture of high-functional cosmetic active ingredients and advanced delivery platforms.<\/span><\/div>\n<\/div>\n<div class=\"Editable-unstyled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"2a2ie-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2a2ie-0-0\"><span data-offset-key=\"2a2ie-0-0\">Our mission is to empower global B2B customers with biologically meaningful solutions that translate complex cellular science into commercially successful skincare products.<\/span><\/div>\n<\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fjki6-0-0\"><span data-offset-key=\"fjki6-0-0\">PuriPharmBrand Framework<\/span><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"6r4t-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-1bad9aab70d64843bbf812d347c92966_720w.png?source=ccfced1a\" width=\"1080\" height=\"375\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"375\" data-watermark=\"original\" data-original-src=\"https:\/\/picx.zhimg.com\/v2-1bad9aab70d64843bbf812d347c92966.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/pic1.zhimg.com\/v2-6530a74e7bf0d6e96ae9a9ae58494352_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><figcaption class=\"Image-caption is-placeholder Image-captionV2\"><\/figcaption><div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a3gii-0-0\"><strong>Why 7-DHC Matters<\/strong><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5438g-0-0\"><span data-offset-key=\"5438g-0-0\">Endogenous Relevance<\/span><\/div>\n<div class=\"Editable-unstyled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"d44m7-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d44m7-0-0\"><span data-offset-key=\"d44m7-0-0\">7-dehydrocholesterol (7-DHC) is a skin-native precursor produced naturally in the human epidermis.<\/span><\/div>\n<\/div>\n<div class=\"Editable-unstyled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"b35s7-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b35s7-0-0\"><span data-offset-key=\"b35s7-0-0\">As a key intermediate in the cholesterol biosynthetic pathway, it represents a truebiomimeticapproach to skin health, aligning with the skin&#8217;s inherent chemistry.<\/span><\/div>\n<\/div>\n<div class=\"Editable-unstyled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"8uerk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8uerk-0-0\"><span data-offset-key=\"8uerk-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"514b-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/pic1.zhimg.com\/80\/v2-d09819897716ed04919b5812bbdec8a2_720w.png?source=ccfced1a\" width=\"1000\" height=\"1125\" data-size=\"normal\" data-rawwidth=\"1000\" data-rawheight=\"1125\" data-watermark=\"original\" data-original-src=\"https:\/\/picx.zhimg.com\/v2-d09819897716ed04919b5812bbdec8a2.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/pic1.zhimg.com\/v2-753233a0b9c38cb135b02394f9220df0_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><figcaption class=\"Image-caption is-placeholder Image-captionV2\"><\/figcaption><div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"eo8ke-0-0\"><strong>The Provitamin D Pathway<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"1pk2j-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/pic1.zhimg.com\/80\/v2-2b5f6d6f0e98b75a286ddd35b7555e92_720w.png?source=ccfced1a\" width=\"1080\" height=\"340\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"340\" data-watermark=\"original\" data-original-src=\"https:\/\/picx.zhimg.com\/v2-2b5f6d6f0e98b75a286ddd35b7555e92.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/pic1.zhimg.com\/v2-5f919b214a7b3a8a4d1116b6c50ea0fd_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b161k-0-0\"><strong>Homeostatic Skin Support<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"21t8f-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/pic1.zhimg.com\/80\/v2-2fa47e7c565454078bc8c5391d4a208c_720w.png?source=ccfced1a\" width=\"1078\" height=\"742\" data-size=\"normal\" data-rawwidth=\"1078\" data-rawheight=\"742\" data-watermark=\"original\" data-original-src=\"https:\/\/pic1.zhimg.com\/v2-2fa47e7c565454078bc8c5391d4a208c.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/pica.zhimg.com\/v2-bdb839250edd566b5d549a2a339f8595_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"3qlqp-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/pic1.zhimg.com\/80\/v2-db33c32fcb3b132c68752c86f81925e8_720w.png?source=ccfced1a\" width=\"828\" height=\"625\" data-size=\"normal\" data-rawwidth=\"828\" data-rawheight=\"625\" data-watermark=\"original\" data-original-src=\"https:\/\/pic1.zhimg.com\/v2-db33c32fcb3b132c68752c86f81925e8.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/pica.zhimg.com\/v2-d877071f819508dbb77c18ca0256592d_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div><figcaption class=\"Image-caption is-placeholder Image-captionV2\"><\/figcaption><\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cvjlf-0-0\"><strong>Translating Science to Beauty<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"itc6-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-0517a8d865fbc8b237ba74db3f7b7839_720w.png?source=ccfced1a\" width=\"1080\" height=\"313\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"313\" data-watermark=\"original\" data-original-src=\"https:\/\/picx.zhimg.com\/v2-0517a8d865fbc8b237ba74db3f7b7839.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/pica.zhimg.com\/v2-8fbaadb2f94c9bab417b3172c0f92ea2_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><figcaption class=\"Image-caption is-placeholder Image-captionV2\"><\/figcaption><div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c8ose-0-0\"><strong>The Delivery Advantage<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"8gvqt-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-29545759e8eeb508ee189a368752b981_720w.png?source=ccfced1a\" width=\"1080\" height=\"486\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"486\" data-watermark=\"original\" data-original-src=\"https:\/\/pic1.zhimg.com\/v2-29545759e8eeb508ee189a368752b981.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/picx.zhimg.com\/v2-2b2f425b2aa091dfcfa78bf66a7eb664_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"800ek-0-0\"><strong>The 7-DHC Innovation Platform<\/strong><\/div>\n<div class=\"Editable-unstyled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"4qdv9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4qdv9-0-0\"><span data-offset-key=\"4qdv9-0-0\">Beyond Traditional Actives<\/span><\/div>\n<\/div>\n<div class=\"Editable-unstyled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"b20fb-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b20fb-0-0\"><span data-offset-key=\"b20fb-0-0\">NanoActive\u00ae 7-DHC represents more than an ingredient\u2014it is abiological platformfor brands seeking the next frontier in skin resilience.<\/span><\/div>\n<\/div>\n<div class=\"Editable-unstyled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"aeldd-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"aeldd-0-0\"><span data-offset-key=\"aeldd-0-0\">By mimicking endogenous pathways, it offers a &#8220;Biology-First&#8221; marketing angle that resonates with sophisticated, research-driven consumers.<\/span><\/div>\n<\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"u7ms-0-0\"><span data-offset-key=\"u7ms-0-0\">Mechanism of Action<\/span><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"2th09-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-61fe9c43b3ee14fc90c9749bb796642d_720w.png?source=ccfced1a\" width=\"1080\" height=\"340\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"340\" data-watermark=\"original\" data-original-src=\"https:\/\/picx.zhimg.com\/v2-61fe9c43b3ee14fc90c9749bb796642d.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/picx.zhimg.com\/v2-cd78ea1d1b5d3f9c39d4b7114289a272_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1ihfc-0-0\"><strong>Evidence Hierarchy<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"17sda-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-c173024a30ac55a376885b40ceadd5ef_720w.png?source=ccfced1a\" width=\"1080\" height=\"326\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"326\" data-watermark=\"original\" data-original-src=\"https:\/\/picx.zhimg.com\/v2-c173024a30ac55a376885b40ceadd5ef.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/picx.zhimg.com\/v2-eaa0d5d992a902cbf87698f155ef8f3a_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><figcaption class=\"Image-caption is-placeholder Image-captionV2\"><\/figcaption><div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2iq74-0-0\"><strong>Polished Claim Map<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"6f3sl-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/pic1.zhimg.com\/80\/v2-7da8b97e314761bd8e5c55e54af77a5c_720w.png?source=ccfced1a\" width=\"1080\" height=\"208\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"208\" data-watermark=\"original\" data-original-src=\"https:\/\/pica.zhimg.com\/v2-7da8b97e314761bd8e5c55e54af77a5c.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/picx.zhimg.com\/v2-22941b0e0c250871956b67d767f4d059_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div><figcaption class=\"Image-caption is-placeholder Image-captionV2\"><\/figcaption><\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"mdrf-0-0\"><strong>Formulation Guidelines<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"d3t8b-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-90c2462c8d257e08b92925b93cbd6863_720w.png?source=ccfced1a\" width=\"1080\" height=\"310\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"310\" data-watermark=\"original\" data-original-src=\"https:\/\/picx.zhimg.com\/v2-90c2462c8d257e08b92925b93cbd6863.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/pic1.zhimg.com\/v2-5ca6f85b6c3754c089a5ec46eee5f846_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"80mnh-0-0\"><strong>Concept Applications<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"5bjgg-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-efd26cd8d76cd21e1bc7daabd6d50975_720w.png?source=ccfced1a\" width=\"1080\" height=\"430\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"430\" data-watermark=\"original\" data-original-src=\"https:\/\/pic1.zhimg.com\/v2-efd26cd8d76cd21e1bc7daabd6d50975.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/picx.zhimg.com\/v2-da39014cabacf25c72cc65ce46801b6d_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1463n-0-0\"><strong>Target Consumer Needs<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"alsrt-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-d5edc47760e2ff3c5f373369ed98a634_720w.png?source=ccfced1a\" width=\"944\" height=\"680\" data-size=\"normal\" data-rawwidth=\"944\" data-rawheight=\"680\" data-watermark=\"original\" data-original-src=\"https:\/\/pica.zhimg.com\/v2-d5edc47760e2ff3c5f373369ed98a634.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/picx.zhimg.com\/v2-f98981014599d7b19bce162c91fa30eb_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div><figcaption class=\"Image-caption is-placeholder Image-captionV2\"><\/figcaption><\/figure>\n<div class=\"Editable-unstyled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"b3h3c-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b3h3c-0-0\"><span data-offset-key=\"b3h3c-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"9b64v-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-6cff8378c26133f1a40a1215e1402ab7_720w.png?source=ccfced1a\" width=\"678\" height=\"679\" data-size=\"normal\" data-rawwidth=\"678\" data-rawheight=\"679\" data-watermark=\"original\" data-original-src=\"https:\/\/picx.zhimg.com\/v2-6cff8378c26133f1a40a1215e1402ab7.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/picx.zhimg.com\/v2-a0bfa86d0e6bd31b2b5e657b276c93d7_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7j0nj-0-0\"><strong>The Differentiation Edge<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"dvto0-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-4837f768e47a23aba865f392d1c08b46_720w.png?source=ccfced1a\" width=\"1080\" height=\"345\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"345\" data-watermark=\"original\" data-original-src=\"https:\/\/pica.zhimg.com\/v2-4837f768e47a23aba865f392d1c08b46.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/picx.zhimg.com\/v2-a730af0f1d3bc5889840579dce4ac409_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div><figcaption class=\"Image-caption is-placeholder Image-captionV2\"><\/figcaption><\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7pkig-0-0\"><strong>Commercial Strategic Value<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"agkuo-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-6bccbd42230c6717bb6c1f8bc192bf0c_720w.png?source=ccfced1a\" width=\"1080\" height=\"255\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"255\" data-watermark=\"original\" data-original-src=\"https:\/\/pic1.zhimg.com\/v2-6bccbd42230c6717bb6c1f8bc192bf0c.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/picx.zhimg.com\/v2-6c131b790202fe4e8b56ccab666ea936_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a606d-0-0\"><strong>Key Takeaways<\/strong><\/div>\n<figure class=\"Editable-styled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"fkh8m-0-0\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div>\n<div class=\"Image-resizerContainer css-ym3v7r\" data-size=\"normal\">\n<div class=\"css-79elbk\">\n<div>\n<div class=\"ImageDelete-Container css-xi606m\">\n<div class=\"ImageDelete-Wrapper css-1gomreu\"><img loading=\"lazy\" class=\"Image FocusPlugin--unfocused Image--isBlock css-1phd9a0\" src=\"https:\/\/picx.zhimg.com\/80\/v2-c31ba68108055ac0f0fc577cb8faf58b_720w.png?source=ccfced1a\" width=\"1080\" height=\"314\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"314\" data-watermark=\"original\" data-original-src=\"https:\/\/pica.zhimg.com\/v2-c31ba68108055ac0f0fc577cb8faf58b.jpg?source=ccfced1a\" data-watermark-src=\"https:\/\/picx.zhimg.com\/v2-2bc0e048b8eaddffc1971d6a576b599d_1440w.jpg?source=ccfced1a\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"Image-captionContainer\" data-size=\"normal\">\n<div><\/div>\n<\/div>\n<\/figure>\n<div class=\"Editable-unstyled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"6holb-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6holb-0-0\"><span data-offset-key=\"6holb-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"Editable-unstyled\" data-block=\"true\" data-editor=\"2dooq\" data-offset-key=\"4vv6n-0-0\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Executive Overview Science-Backed Innovation PuriPharmi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[59],"tags":[41,43,27],"_links":{"self":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1182"}],"collection":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1182"}],"version-history":[{"count":2,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1182\/revisions"}],"predecessor-version":[{"id":1185,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1182\/revisions\/1185"}],"wp:attachment":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1182"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}