{"id":1248,"date":"2026-05-13T22:53:20","date_gmt":"2026-05-13T14:53:20","guid":{"rendered":"http:\/\/www.puriactives.com\/en\/?p=1248"},"modified":"2026-05-13T22:53:20","modified_gmt":"2026-05-13T14:53:20","slug":"puriactives-ursolene-bz","status":"publish","type":"post","link":"http:\/\/www.puriactives.com\/en\/?p=1248","title":{"rendered":"PuriActives\u00ae Ursolene&#x2122; BZ"},"content":{"rendered":"<h2>Precision-Engineered Triterpenoid: The Cornerstone of Deep Dermal Rejuvenation &amp; Structural Reconstruction<\/h2>\n<h2>The Botanical Bottleneck<\/h2>\n<p>Natural pentacyclic triterpenes like Ursolic Acid possess exceptional biological activities, but face severe cosmetic limitations:<\/p>\n<p>Extremely poor lipophilicity restricts formulation versatility.<\/p>\n<p>Low skin penetration limits clinical bioavailability.<\/p>\n<p>High propensity to crystallize destabilizes emulsions.<\/p>\n<p>The Solution: By introducing a benzyl group, we fundamentally shift the molecule&#8217;s partition coefficient, creating a highly bioavailable, oil-soluble powerhouse.<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-8c6b13f607c938d4859a1e9c42cb467b~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1778683894-0-0-d805f3664662bb57aea0f010447755f3&amp;bizSceneCode=article_draft&amp;expiration=1778683894&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"879\" data-rawheight=\"622\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-8c6b13f607c938d4859a1e9c42cb467b~resize:0:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-3c438a4dc826827e0fe9fa5ed19dbea2&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-bbde791795275bc41295e10b6124ead2~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-4b19d53d80b947cfd005bc3d3d9b0f1d&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h2>Mechanism of Action<\/h2>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-e4aaf86ab6878f836b2a62f38c400c34~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1778683894-0-0-f3586c3f678bace0c1d4717f5ae43a03&amp;bizSceneCode=article_draft&amp;expiration=1778683894&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"391\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-e4aaf86ab6878f836b2a62f38c400c34~resize:0:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-43367c4ce59fff14139ed25bb86717e6&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-7ddf4ab5eccea4e0d7958a69a2fcb0cc~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-bb6c637bfa4e1830dd7da0a32c98d357&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h2>Bioavailability Shift<\/h2>\n<p>The structural transformation from Ursolic Acid to Ursolene&#x2122; BZ is rooted in a fundamental alteration of the lipid-water partition coefficient.<\/p>\n<p>This precise structural modification transforms a traditional botanical extract into a pharmaceutical-grade, oil-soluble active that seamlessly crosses the stratum corneum to reach deep dermal targets.<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-9a36d37c6d7a288a385f33c2dae60314~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1778683894-0-0-cd9b78436b619d6e739ae203fa720b2a&amp;bizSceneCode=article_draft&amp;expiration=1778683894&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1055\" data-rawheight=\"254\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-9a36d37c6d7a288a385f33c2dae60314~resize:0:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-00426cdaa904bfb3e32816081b5f9041&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-0db26ca095137c84e849e8f8cf82450d~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-502950e9cee4a187e6dae0ef2c4e9ecf&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h2>In Vitro Efficacy<\/h2>\n<h2>Dermal Architecture Support<\/h2>\n<p>Our rigorous efficacy testing matrix demonstrates statistically significant improvements compared to vehicle and unmodified free ursolic acid controls.<\/p>\n<p>Tested on primary human fibroblasts at 10 \u03bcM concentration (p &lt; 0.01). The dramatic reduction in UV-induced elastase activity ensures the preservation of the skin&#8217;s vital recoil capacity.<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-eb3ab9c2fb1740943b3e9909d8ff2b07~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1778683894-0-0-754f5e9a3faf58fe911b91164f6d9132&amp;bizSceneCode=article_draft&amp;expiration=1778683894&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"764\" data-rawheight=\"700\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-eb3ab9c2fb1740943b3e9909d8ff2b07~resize:0:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-8f3a1075f08ad09c6cef3d354fdd0780&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-7d93be552f894f917b1c2ede36e5a66e~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-8eaf0a61148dd23c9a76dab0c7a1ab30&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h2>In Vivo Clinical Results<\/h2>\n<p>A double-blind, placebo-controlled clinical study on 30 female volunteers (aged 45-65), applying a 0.2% PuriActives\u00ae Ursolene&#x2122; BZ cream twice daily for 28 days.<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-4f3e43a967cf6d3a0958a5b636981da5~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1778683894-0-0-3af41ff284effcb938280c7da451b54c&amp;bizSceneCode=article_draft&amp;expiration=1778683894&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"267\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-4f3e43a967cf6d3a0958a5b636981da5~resize:0:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-3b206ee65fe94f3b9177e58d82c0d9c3&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-ee4bc083a8ae6cff2640f4982fc1426c~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-edb40b2121c591c3d25c7038aaea7acf&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h2>Stability Comparison<\/h2>\n<p>Comparative analysis of formulation stability and lipid solubility scores (measured as a relative percentage of an ideal oil-soluble active profile).<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-7476c95ba7f61bb97f0f3c01828797dc~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1778683894-0-0-f13149565d6f415641c2a1534dae33aa&amp;bizSceneCode=article_draft&amp;expiration=1778683894&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"330\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-7476c95ba7f61bb97f0f3c01828797dc~resize:0:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-568129933584e0a27103da1c829c39e8&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-55f845b9ec37ebecc55d6ab2bcf7652e~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-1d03ef384d91fe5353ddcc68de62fbf7&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h2>Technical Guidelines<\/h2>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-80ad58b2b2907bca646fcb07d7bb59f8~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1778683894-0-0-356dbada741a8677e9ede876669dbcbb&amp;bizSceneCode=article_draft&amp;expiration=1778683894&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"486\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-80ad58b2b2907bca646fcb07d7bb59f8~resize:0:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-0b4aab188ba589cd29cd0ba361de6cf7&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-e170acf4e8c8a245c60313cd24e84be7~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-cf1f54ed6b0938f3750f1a86c0bef250&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h2>Sustainable Sourcing<\/h2>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-cb746e56f0f2429e979d8876b95d5944~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1778683894-0-0-d2b1bc069515ead4a32310d9a9a4d1ef&amp;bizSceneCode=article_draft&amp;expiration=1778683894&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"482\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-cb746e56f0f2429e979d8876b95d5944~resize:0:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-d6143e3eeabfd7daef8fbcaceddb3915&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-a7e1aced591f64d7efb7be4fd08b830e~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-b5243872aa1ba9cd658972cf56648f47&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h2>Target Applications<\/h2>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-6661c58cfd526bcc9251395bf13ec25d~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1778683894-0-0-7ecec78433bf1e33febe335670fd8b6b&amp;bizSceneCode=article_draft&amp;expiration=1778683894&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"546\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-6661c58cfd526bcc9251395bf13ec25d~resize:0:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-27c53e88f845e0c1bf7bb103e5ac36c2&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-466711ddd78b8f7c6faee7c0a0f9a38b~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1778687243&amp;auth_key=1778687243-0-0-9ec99bd187d4f8ed7c78b9e03afb1181&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>The perfect synergy of a naturally derived core and rational structural design, bridging the gap between pharmaceutical-grade precision and cosmetic applicability.<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-e23d9ff3e08406b89a6ed2ba5f539959~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1778683894-0-0-7fb6b570f51b21a1cb48f24870671f0b&amp;bizSceneCode=article_draft&amp;expiration=1778683894&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"608\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-e23d9ff3e08406b89a6ed2ba5f539959~resize:0:q75.png?source=1f5c5e47&amp;expiration=1778687242&amp;auth_key=1778687242-0-0-6770b9747cc49fa6dae067ad50b7c4f7&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False&amp;draft_token=2038027592738006745\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-6ceac7fbbc30412642e4fef9a0015526~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1778687243&amp;auth_key=1778687243-0-0-a1bf9ed60d21a706536d6e52179ef2e6&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Precision-Engineered Triterpenoid: The Cornerstone of D [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"_links":{"self":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1248"}],"collection":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1248"}],"version-history":[{"count":1,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1248\/revisions"}],"predecessor-version":[{"id":1249,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1248\/revisions\/1249"}],"wp:attachment":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1248"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}