{"id":1380,"date":"2026-09-03T22:25:56","date_gmt":"2026-09-03T14:25:56","guid":{"rendered":"http:\/\/www.puriactives.com\/en\/?p=1380"},"modified":"2026-09-03T22:25:56","modified_gmt":"2026-09-03T14:25:56","slug":"nanoactive-xantho","status":"publish","type":"post","link":"http:\/\/www.puriactives.com\/en\/?p=1380","title":{"rendered":"NanoActive&#x2122; Xantho\u00a0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-90a061495cd4883bb32c62b3f45e3968~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1788445488-0-0-f685404062601640cd157e9658670232&amp;bizSceneCode=article_draft&amp;expiration=1788445488&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"923\" data-rawheight=\"517\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-90a061495cd4883bb32c62b3f45e3968~resize:0:q75.png?source=1f5c5e47&amp;expiration=1788447670&amp;auth_key=1788447670-0-0-2036658802c0b089613ae64b5dd2e642&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False&amp;draft_token=2078960793371132127\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-5b9c8cf83e25de4215a90222db6effcf~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1788447670&amp;auth_key=1788447670-0-0-f86cd5013f795f9a0c7cf2c39ceb7773&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>PURIPHARM CO. LTD.<\/p>\n<p><b>NanoActive&#x2122; Xantho<\/b><\/p>\n<p>The Multi-Pathway Hop Bioactive for Skin &amp; Scalp Longevity<\/p>\n<p>INCI NAME \u2014 HUMULUS LUPULUS EXTRACT<\/p>\n<p>Powered by PURISOME\u00ae Liposome Delivery Technology<\/p>\n<p>XANTHOHUMOL \u00b7 C21H22O5 \u00b7 A PRENYLATED CHALCONE FROM HUMULUS LUPULUS<\/p>\n<p><b>02 \u00b7 POSITIONING<\/b><\/p>\n<p><b>More Than a Botanical Antioxidant<\/b><\/p>\n<p><i>From Hops to High-Performance Beauty Science<\/i><\/p>\n<p>Xanthohumol is a prenylated chalcone naturally present in hops (Humulus lupulus L.) that connects several major biological pathways underlying visible skin aging, uneven tone, redness, blemish-prone skin and scalp stress.<\/p>\n<p><b>NanoActive&#x2122; Xantho brings this multi-pathway biology into modern cosmetic formulation through advanced liposome delivery.<\/b><\/p>\n<p><b>01\uff5cOxidative Defense:<\/b>multi-ROS and singlet-oxygen quenching capacity<\/p>\n<p><b>02\uff5cInflammation Control:<\/b>modulation of NF-\u03baB-driven inflammatory signaling<\/p>\n<p><b>03\uff5cTone Optimization:<\/b>keratinocyte\u2013melanocyte stress communication<\/p>\n<p><b>04\uff5cMatrix Preservation:<\/b>MMP and elastase inhibition, structural protein support<\/p>\n<p><b>05\uff5cBlemish Ecosystem Support:<\/b>microbial, oxidative and inflammatory balance<\/p>\n<p><b>06\uff5cScalp Homeostasis:<\/b>a healthier foundation for scalp and hair<\/p>\n<p><b>03 \u00b7 PRODUCT PROFILE<\/b><\/p>\n<p><b>NanoActive&#x2122; Xantho at a Glance<\/b><\/p>\n<p><i>A Clean Technical Profile \u2014 Confirmed Information Only<\/i><\/p>\n<p><b>Item\uff1a<\/b>Product<\/p>\n<p><b>Confirmed information\uff1a<\/b>NanoActive&#x2122; Xantho<\/p>\n<p><b>Item\uff1a<\/b>INCI name<\/p>\n<p><b>Confirmed information\uff1a<\/b>HUMULUS LUPULUS EXTRACT<\/p>\n<p><b>Item\uff1a<\/b>Botanical source<\/p>\n<p><b>Confirmed information\uff1a<\/b>Humulus lupulus L.<\/p>\n<p><b>Item\uff1a<\/b>Signature bioactive<\/p>\n<p><b>Confirmed information\uff1a<\/b>Xanthohumol<\/p>\n<p><b>Item\uff1a<\/b>Bioactive family<\/p>\n<p><b>Confirmed information\uff1a<\/b>Prenylated chalcones<\/p>\n<p><b>Item\uff1a<\/b>Technology platform<\/p>\n<p><b>Confirmed information\uff1a<\/b>NanoActive&#x2122; \u00b7 PURISOME\u00ae Liposome Delivery<\/p>\n<p><b>Item\uff1a<\/b>Application fields<\/p>\n<p><b>Confirmed information\uff1a<\/b>Skin Care + Scalp &amp; Hair Care<\/p>\n<p><b>Core Cosmetic Positioning<\/b><\/p>\n<p>Antioxidant \u00b7 Soothing \u00b7 Tone-Evening \u00b7 Anti-Aging \u00b7 Blemish Care \u00b7 Scalp Care<\/p>\n<p><b>One botanical molecule. Multiple interconnected pathways of skin and scalp aging.<\/b><\/p>\n<p><b>04 \u00b7 THE MOLECULE<\/b><\/p>\n<p><b>Xanthohumol: A Distinctive Prenylated Chalcone<\/b><\/p>\n<p><i>Botanical Origin. Molecular Precision.<\/i><\/p>\n<p>Xanthohumol combines the radical-scavenging chemistry of a polyphenol with a prenylated molecular architecture that supports interactions with lipid-rich biological environments.<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-873be3d723430fda055d83a001382399~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1788445488-0-0-1df72539828fbe0ab22d351345b8c9cb&amp;bizSceneCode=article_draft&amp;expiration=1788445488&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"923\" data-rawheight=\"774\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-873be3d723430fda055d83a001382399~resize:0:q75.png?source=1f5c5e47&amp;expiration=1788447701&amp;auth_key=1788447701-0-0-8f3c6ce05adb9fff3b1976f5af9164c5&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False&amp;draft_token=2078960793371132127\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-72739d465b270675fbe5bb9ae3d38aae~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1788447701&amp;auth_key=1788447701-0-0-b80403c14e982cb711642a8472050852&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>Prenyl side chain: affinity for lipid-rich biological environments. Polyphenolic chalcone core: radical-scavenging chemistry.<\/p>\n<p>Humulus lupulus L.: the cone of the hop plant, a natural reservoir of prenylated chalcones.<\/p>\n<p><b>Reported Biological Activities<\/b><\/p>\n<p><b>Reported biological activity\uff1a<\/b>Antioxidant<\/p>\n<p><b>Description\uff1a<\/b>Multi-ROS defense<\/p>\n<p><b>Reported biological activity\uff1a<\/b>Antimicrobial<\/p>\n<p><b>Description\uff1a<\/b>Broad Gram-positive activity<\/p>\n<p><b>Reported biological activity\uff1a<\/b>Anti-inflammatory<\/p>\n<p><b>Description\uff1a<\/b>NF-\u03baB pathway modulation<\/p>\n<p><b>Reported biological activity\uff1a<\/b>Pigmentation-modulating<\/p>\n<p><b>Description\uff1a<\/b>Multi-level tone pathways<\/p>\n<p><b>Reported biological activity\uff1a<\/b>ECM-protective<\/p>\n<p><b>Description\uff1a<\/b>MMP and elastase inhibition<\/p>\n<p>Ko\u0142odziejczak A, et al. Int J Mol Sci. 2024;25:11938. \u00b7 Oledzka E. Int J Mol Sci. 2024;25:3398.<\/p>\n<p><b>05 \u00b7 DELIVERY SCIENCE<\/b><\/p>\n<p><b>Why Advanced Delivery Matters<\/b><\/p>\n<p>Great biology meets a formulation challenge: NanoActive&#x2122; technology translates a lipophilic botanical active into a formulation-friendly format.<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-a592c197b84979486553877e38580c7b~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1788445488-0-0-b5636fa6b2021b2cf127856c5009f1b2&amp;bizSceneCode=article_draft&amp;expiration=1788445488&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"923\" data-rawheight=\"923\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-a592c197b84979486553877e38580c7b~resize:0:q75.png?source=1f5c5e47&amp;expiration=1788447715&amp;auth_key=1788447715-0-0-54f30f434e29e1c5c46f1390ceb0238c&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False&amp;draft_token=2078960793371132127\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-5eef1797f1b68d3815538be47553dc6d~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1788447715&amp;auth_key=1788447715-0-0-e41080938a4af4b068479ddc0799f94d&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>PURISOME\u00ae liposome concept\u2014xanthohumol positioned within the phospholipid bilayer<\/p>\n<p><b>Native xanthohumol\uff1a<\/b>Highly lipophilic chalcone<\/p>\n<p><b>NanoActive&#x2122; Xantho\uff1a<\/b>Liposome-based incorporation strategy<\/p>\n<p><b>Native xanthohumol\uff1a<\/b>Poor aqueous solubility<\/p>\n<p><b>NanoActive&#x2122; Xantho\uff1a<\/b>Improved dispersion concept<\/p>\n<p><b>Native xanthohumol\uff1a<\/b>Challenging dispersion in water-rich cosmetic systems<\/p>\n<p><b>NanoActive&#x2122; Xantho\uff1a<\/b>Protection within a lipid-compatible microenvironment<\/p>\n<p><b>Native xanthohumol\uff1a<\/b>Delivery depends strongly on formulation environment<\/p>\n<p><b>NanoActive&#x2122; Xantho\uff1a<\/b>Designed for modern skin and scalp formulations<\/p>\n<p><b>Native xanthohumol\uff1a<\/b>\u2014<\/p>\n<p><b>NanoActive&#x2122; Xantho\uff1a<\/b>A rational route to unlock a hydrophobic botanical active<\/p>\n<p>Published research has investigated xanthohumol delivery using nanoliposomes, nanoparticles, solid lipid nanoparticles, microemulsions and other nanocarrier systems. Liposome-based delivery is a rational formulation strategy for sophisticated skin and scalp care systems.<\/p>\n<p>Oledzka E. Int J Mol Sci. 2024;25:3398. \u00b7 Khatib N, et al. J Food Process Preserv. 2019;43:e14075. \u00b7 Harish V, et al. Pharmaceutics. 2022;14:2403.<\/p>\n<p><b>06 \u00b7 MECHANISM MAP<\/b><\/p>\n<p><b>One Active, Multiple Beauty Pathways<\/b><\/p>\n<p><i>A Systems Approach to Skin &amp; Scalp Longevity<\/i><\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-e89f50253e44de4bd96fa99bfb9876bc~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1788445488-0-0-ffc84e7013d7ecf6632f534b3fbf5ae3&amp;bizSceneCode=article_draft&amp;expiration=1788445488&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"923\" data-rawheight=\"362\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-e89f50253e44de4bd96fa99bfb9876bc~resize:0:q75.png?source=1f5c5e47&amp;expiration=1788447727&amp;auth_key=1788447727-0-0-d978387df98bd4063c089407e17215d4&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False&amp;draft_token=2078960793371132127\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-2c087e237420492b8602859a3f2e91b6~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1788447727&amp;auth_key=1788447727-0-0-48e4ad24e8898895a4acdc9307b444e6&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>A systems approach to skin and scalp longevity<\/p>\n<p><b>Pathway\uff1a<\/b>ROS \/ singlet oxygen<\/p>\n<p><b>Reported direction\uff1a<\/b>Quenched \u2193<\/p>\n<p><b>Pathway\uff1a<\/b>NF-\u03baB inflammatory signaling<\/p>\n<p><b>Reported direction\uff1a<\/b>Modulated \u2193<\/p>\n<p><b>Pathway\uff1a<\/b>GM-CSF \/ melanocyte activation<\/p>\n<p><b>Reported direction\uff1a<\/b>Suppressed \u2193<\/p>\n<p><b>Pathway\uff1a<\/b>MMPs + elastase<\/p>\n<p><b>Reported direction\uff1a<\/b>Inhibited \u2193<\/p>\n<p><b>Pathway\uff1a<\/b>Collagen \u00b7 elastin \u00b7 fibrillin<\/p>\n<p><b>Reported direction\uff1a<\/b>Supported \u2191<\/p>\n<p><b>Pathway\uff1a<\/b>Acne-associated microbial pressure<\/p>\n<p><b>Reported direction\uff1a<\/b>Reduced \u2193<\/p>\n<p><b>Visible Outcomes<\/b><\/p>\n<p><b>More resilient-looking skin \u00b7 reduced appearance of redness \u00b7 more even-looking tone \u00b7 firmer, smoother appearance \u00b7 blemish-prone skin support \u00b7 healthier scalp environment.<\/b><\/p>\n<p><b>07 \u00b7 ANTIOXIDANT EVIDENCE<\/b><\/p>\n<p><b>Antioxidant Performance Beyond Conventional Benchmarks<\/b><\/p>\n<p><i>Exceptional Defense Against Multiple Reactive Oxygen Species<\/i><\/p>\n<p><b>Total ORAC \u2014 Published Assay<\/b><\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-0f8d1fe0f665fb214ceac3bcf60712e9~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1788445488-0-0-3d271813710445bcaa69c409851d0b8c&amp;bizSceneCode=article_draft&amp;expiration=1788445488&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"923\" data-rawheight=\"539\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-0f8d1fe0f665fb214ceac3bcf60712e9~resize:0:q75.png?source=1f5c5e47&amp;expiration=1788447738&amp;auth_key=1788447738-0-0-a24a84e0386f58809f5079d880a5360a&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False&amp;draft_token=2078960793371132127\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-8b5c6d955f58dfee9c5bf18e79eaf0e6~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1788447738&amp;auth_key=1788447738-0-0-e756f55d612a04f05b6890835972f520&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>Total ORAC: xanthohumol 4.20, green tea catechin reference 4.20, vitamin C 1.40, vitamin E 0.75<\/p>\n<p><b>Xanthohumol delivered approximately 3\u00d7 the total ORAC value of vitamin C and more than 5\u00d7 that of vitamin E in this assay system.<\/b><\/p>\n<p><b>Singlet Oxygen Absorbance Capacity \u2014 SOAC<\/b><\/p>\n<p><b>SOAC sample\uff1a<\/b>Xanthohumol<\/p>\n<p><b>Vitamin E equivalents\uff1a<\/b>14.1<\/p>\n<p><b>SOAC sample\uff1a<\/b>Green tea catechin reference<\/p>\n<p><b>Vitamin E equivalents\uff1a<\/b>1.8<\/p>\n<p><b>SOAC sample\uff1a<\/b>Vitamin E<\/p>\n<p><b>Vitamin E equivalents\uff1a<\/b>1.0<\/p>\n<p><b>Why Singlet Oxygen Matters<\/b><\/p>\n<p>Lipid oxidation \u00b7 squalene peroxidation \u00b7 photo-oxidative stress \u00b7 inflammatory amplification \u00b7 visible aging.<\/p>\n<p>Yamaguchi N, Satoh-Yamaguchi K, Ono M. Phytomedicine. 2009;16:369\u2013376. DOI: 10.1016\/j.phymed.2008.12.021.<\/p>\n<p><b>08 \u00b7 INFLAMMATION CONTROL<\/b><\/p>\n<p><b>Breaking the Oxidative\u2013Inflammatory Loop<\/b><\/p>\n<p><i>Calm the Signals That Accelerate Visible Aging<\/i><\/p>\n<p><b>Xanthohumol\u2014Interrupts the Cascade<\/b><\/p>\n<p>Environmental \/ UV stress\u2192ROS generation\u2192TLR4 \/ MD2\u2014NF-\u03baB activation<\/p>\n<p>\u2192TNF-\u03b1 \u00b7 IL-1\u03b2 \u00b7 IL-6 \u00b7 IL-12 \u00b7 NO\u2192Redness \u00b7 irritation \u00b7 ECM degradation \u00b7 uneven appearance<\/p>\n<p><b>Published Evidence<\/b><\/p>\n<p>Suppression of NF-\u03baB-related inflammatory signaling; reduced IL-12 production; reduced nitric oxide production; modulation of TNF-\u03b1, IL-1\u03b2 and IL-6 signaling; and reduced chronic inflammatory response in experimental skin models.<\/p>\n<p><b>Designed to help move stressed skin from inflammatory reactivity toward visible equilibrium.<\/b><\/p>\n<p>Cho Y-C, et al. Int Immunopharmacol. 2010;10:556\u2013561. \u00b7 Philips N, et al. Anti-Inflamm Anti-Allergy Agents Med Chem. 2010;9:142\u2013149. \u00b7 Ko\u0142odziejczak A, et al. Int J Mol Sci. 2024;25:11938.<\/p>\n<p><b>09 \u00b7 TONE SCIENCE\uff5cGM-CSF<\/b><\/p>\n<p><b>Interrupting Keratinocyte-to-Melanocyte Stress Signaling<\/b><\/p>\n<p><i>GM-CSF\u2014A Distinctive Skin-Stress Target<\/i><\/p>\n<p>UV and chemical stress activate epidermal keratinocytes\u2192Stressed keratinocytes release GM-CSF\u2192Melanocyte activation and stress-associated pigmentation signaling<\/p>\n<p><b>Reduction of Stress-Induced GM-CSF Release\u2014In Vitro<\/b><\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-5f8480928a2a7b50d398ea9e4701e49a~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1788445488-0-0-c935c36cc12acca3a3b80f3a7ede325f&amp;bizSceneCode=article_draft&amp;expiration=1788445488&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"923\" data-rawheight=\"564\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-5f8480928a2a7b50d398ea9e4701e49a~resize:0:q75.png?source=1f5c5e47&amp;expiration=1788447787&amp;auth_key=1788447787-0-0-2b881f12303e35c435b81569845656e3&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False&amp;draft_token=2078960793371132127\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-47354aa0fb22b86a2ad1a041ac1beea7~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1788447787&amp;auth_key=1788447787-0-0-0c8b863fe1c2c9df0e37905725629f6f&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>PMA-induced stress \u221248%; UVB-induced stress \u221221%<\/p>\n<p><b>Stress model\uff1a<\/b>PMA-induced stress<\/p>\n<p><b>With xanthohumol\uff1a<\/b>52% of control, a 48% reduction<\/p>\n<p><b>Positive-control context\uff1a<\/b>57% reduction<\/p>\n<p><b>Stress model\uff1a<\/b>UVB-induced stress<\/p>\n<p><b>With xanthohumol\uff1a<\/b>79% of control, a 21% reduction<\/p>\n<p><b>Positive-control context\uff1a<\/b>45% reduction<\/p>\n<p><b>Targeting the communication between stressed keratinocytes and melanocytes.<\/b><\/p>\n<p>Patent-reported keratinocyte data: WO2010044076.<\/p>\n<p><b>10 \u00b7 TONE SCIENCE\uff5cEX VIVO<\/b><\/p>\n<p><b>Ex Vivo Human Skin: Keeping the UV Stress Signal Near Baseline<\/b><\/p>\n<p><i>A Compelling Keratinocyte\u2013Melanocyte Story<\/i><\/p>\n<p><b>Study element\uff1a<\/b>Model<\/p>\n<p><b>Detail\uff1a<\/b>Human skin explants<\/p>\n<p><b>Study element\uff1a<\/b>Donor panel<\/p>\n<p><b>Detail\uff1a<\/b>n=6 donors<\/p>\n<p><b>Study element\uff1a<\/b>Skin phototype<\/p>\n<p><b>Detail\uff1a<\/b>Phototype III<\/p>\n<p><b>Study element\uff1a<\/b>Stress induction<\/p>\n<p><b>Detail\uff1a<\/b>UVA + UVB challenge<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-fe4b76cb6982d92534a3df68abb66df7~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1788445488-0-0-56f3fc6b3d2d14020dfa07593a88e8a8&amp;bizSceneCode=article_draft&amp;expiration=1788445488&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"923\" data-rawheight=\"671\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-fe4b76cb6982d92534a3df68abb66df7~resize:0:q75.png?source=1f5c5e47&amp;expiration=1788447800&amp;auth_key=1788447800-0-0-15e717625ecfd1220f7215d660e60135&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False&amp;draft_token=2078960793371132127\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-c1f22ed7553abe13107d4b1cd5096ef5~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1788447800&amp;auth_key=1788447800-0-0-d337c067315340f35c491ee10a6efb6a&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>Active melanocytes: baseline 5.6, UVAB 10.5, UVAB + xanthohumol approximately basal<\/p>\n<p><b>Endpoint\uff1a<\/b>GM-CSF release<\/p>\n<p><b>Baseline\uff1a<\/b>5.35 pg\/mL<\/p>\n<p><b>UVAB\uff1a<\/b>approximately 4\u00d7 baseline<\/p>\n<p><b>UVAB + xanthohumol\uff1a<\/b>6.95 pg\/mL<\/p>\n<p><b>Endpoint\uff1a<\/b>Active melanocytes<\/p>\n<p><b>Baseline\uff1a<\/b>5.6<\/p>\n<p><b>UVAB\uff1a<\/b>10.5<\/p>\n<p><b>UVAB + xanthohumol\uff1a<\/b>approximately basal<\/p>\n<p><b>Xanthohumol helped disconnect UV stress from melanocyte activation.<\/b><\/p>\n<p>Patent-reported ex vivo human skin data: WO2010044076.<\/p>\n<p><b>11 \u00b7 TONE SCIENCE\uff5cMULTI-LEVEL<\/b><\/p>\n<p><b>More Than Tyrosinase: Multi-Level Tone Optimization<\/b><\/p>\n<p><i>Target Pigmentation Across the Epidermal Signaling Network<\/i><\/p>\n<p><b>01\uff5cSignal\u2014GM-CSF stress-signal control:<\/b>reduced keratinocyte-driven melanocyte activation following UV stress<\/p>\n<p><b>02\uff5cSynthesis\u2014melanogenic enzyme modulation:<\/b>published mushroom tyrosinase studies demonstrate potent inhibition of L-tyrosine and L-DOPA oxidation<\/p>\n<p><b>03\uff5cTransfer\u2014reduced melanocyte dendricity:<\/b>reported decrease in dendrite number and length, potentially reducing pigment transfer<\/p>\n<p><b>04\uff5cClearance\u2014melanosome clearance:<\/b>published cell studies indicate enhanced melanosome degradation in keratinocytes<\/p>\n<p><b>From pigment signaling to pigment transfer and clearance\u2014a multi-level approach to visible tone uniformity.<\/b><\/p>\n<p>Goenka S, Simon SR. Biochem Biophys Rep. 2021;26:100955. \u00b7 Ko\u0142odziejczak A, et al. Int J Mol Sci. 2024;25:11938. \u00b7 WO2010044076.<\/p>\n<p><b>12 \u00b7 HUMAN EVIDENCE<\/b><\/p>\n<p><b>Human Use Data: Visible Tone Evening in 8 Weeks<\/b><\/p>\n<p><i>Patent-Reported Human Cosmetic Study<\/i><\/p>\n<p><b>Study Design<\/b><\/p>\n<p>25 female subjects; mean age 34.1 \u00b1 6.1 years; phototypes III\u2013IV; twice-daily application for 8 weeks; test cream containing 3% P1 xanthohumol preparation, equivalent to 22.5 ppm xanthohumol. Measurements included L*, ITA\u00b0, redness a* and pigmented-spot morphology.<\/p>\n<p><b>Result\uff1a<\/b>Objective brightness \/ ITA\u00b0 criteria<\/p>\n<p><b>Finding\uff1a<\/b>68\u201372% of subjects demonstrated improvement after 8 weeks<\/p>\n<p><b>Result\uff1a<\/b>Pigmented spot area<\/p>\n<p><b>Finding\uff1a<\/b>\u221212.6% after 8 weeks<\/p>\n<p><b>Result\uff1a<\/b>Visible redness<\/p>\n<p><b>Finding\uff1a<\/b>Significantly reduced after 8 weeks<\/p>\n<p><b>Visible tone uniformity backed by human cosmetic-use data.<\/b><\/p>\n<p>Patent-reported human-use data: WO2010044076. Not proprietary NanoActive&#x2122; Xantho clinical testing.<\/p>\n<p><b>13 \u00b7 MATRIX LONGEVITY<\/b><\/p>\n<p><b>Defending the Youthful Extracellular Matrix<\/b><\/p>\n<p><i>Protect What Gives Skin Its Strength and Elasticity<\/i><\/p>\n<p><b>Matrix Synthesis \u21cc Matrix Degradation<\/b><\/p>\n<p><b>Slows degradation\uff1a<\/b>Inhibits MMP-1, MMP-2, MMP-8, MMP-9 and elastase<\/p>\n<p><b>Supports structural renewal\uff1a<\/b>Published fibroblast data report increased biosynthesis of collagen I, III and V, elastin, fibrillin-1 and fibrillin-2<\/p>\n<p><b>Slows degradation\uff1a<\/b>MMP-1 inhibition: 91% at 100 \u00b5g\/mL MMP-8 inhibition: 99% at 100 \u00b5g\/mL<\/p>\n<p><b>Supports structural renewal\uff1a<\/b>Structural proteins associated with skin strength and elasticity<\/p>\n<p><b>Slows degradation\uff1a<\/b>Reported IC50: MMP-1 20.5 \u00b5g\/mL; MMP-8 16.8 \u00b5g\/mL<\/p>\n<p><b>Supports structural renewal\uff1a<\/b>\u2014<\/p>\n<p><b>Dual-action matrix strategy\u2014slow degradation while supporting structural renewal.<\/b><\/p>\n<p>Yamaguchi N, et al. Phytomedicine. 2009;16:369\u2013376. \u00b7 Philips N, et al. J Cosmet Sci. 2010;61:125\u2013132.<\/p>\n<p><b>14 \u00b7 BLEMISH CARE<\/b><\/p>\n<p><b>A Multi-Target Active for Blemish-Prone Skin<\/b><\/p>\n<p><i>Beyond Antibacterial: Rebalancing the Blemish Ecosystem<\/i><\/p>\n<p><b>Target\uff1a<\/b>Microbial pressure<\/p>\n<p><b>Direction\uff1a<\/b>Acne-associated bacteria \u2193<\/p>\n<p><b>Target\uff1a<\/b>Oxidative stress<\/p>\n<p><b>Direction\uff1a<\/b>ROS and singlet oxygen \u2193<\/p>\n<p><b>Target\uff1a<\/b>Inflammatory signaling<\/p>\n<p><b>Direction\uff1a<\/b>COX-2 \/ PGE2 \/ IL-1\u03b2 \/ TNF-\u03b1-associated pathways \u2193<\/p>\n<p><b>Target\uff1a<\/b>Matrix stress<\/p>\n<p><b>Direction\uff1a<\/b>MMP-driven collagen degradation \u2193<\/p>\n<p><b>Published MIC Values\u2014\u00b5g\/mL<\/b><\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-1453c2fd1c821bdf4cf9db700ef8bf90~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1788445488-0-0-8751ce4203e14dbd2ece8cff2a651a33&amp;bizSceneCode=article_draft&amp;expiration=1788445488&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"923\" data-rawheight=\"776\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-1453c2fd1c821bdf4cf9db700ef8bf90~resize:0:q75.png?source=1f5c5e47&amp;expiration=1788447831&amp;auth_key=1788447831-0-0-9797365632d5d83cac167e5e6b67d045&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False&amp;draft_token=2078960793371132127\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-33395fd98c9cbbdb7a8fc3f30258bb15~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1788447831&amp;auth_key=1788447831-0-0-3d885bd27d86aee8bb33667d71ec2dbf&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>MIC values: C. acnes 3 \u00b5g\/mL; S. aureus 1; S. epidermidis 3; S. pyogenes 1<\/p>\n<p><b>Organism\uff1a<\/b>C. acnes<\/p>\n<p><b>Published MIC, \u00b5g\/mL\uff1a<\/b>3<\/p>\n<p><b>Organism\uff1a<\/b>S. aureus<\/p>\n<p><b>Published MIC, \u00b5g\/mL\uff1a<\/b>1<\/p>\n<p><b>Organism\uff1a<\/b>S. epidermidis<\/p>\n<p><b>Published MIC, \u00b5g\/mL\uff1a<\/b>3<\/p>\n<p><b>Organism\uff1a<\/b>S. pyogenes<\/p>\n<p><b>Published MIC, \u00b5g\/mL\uff1a<\/b>1<\/p>\n<p>Cutibacterium acnes was reported as Propionibacterium acnes in the original study.<\/p>\n<p><b>Antioxidant + antimicrobial + inflammation-modulating + matrix-protective activity in one botanical platform.<\/b><\/p>\n<p>Yamaguchi N, et al. Phytomedicine. 2009;16:369\u2013376.<\/p>\n<p><b>15 \u00b7 SCALP &amp; HAIR CARE<\/b><\/p>\n<p><b>Scalp-First Hair Care<\/b><\/p>\n<p><i>Healthy-Looking Hair Starts with Scalp Homeostasis<\/i><\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-f4f95beb823820d510576fa007634f94~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1788445488-0-0-e890c0f4cd52df05f07886e11af4253c&amp;bizSceneCode=article_draft&amp;expiration=1788445488&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"635\" data-rawheight=\"953\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-f4f95beb823820d510576fa007634f94~resize:0:q75.png?source=1f5c5e47&amp;expiration=1788447841&amp;auth_key=1788447841-0-0-18c74ede79c2bc48ff8babcb76134cc1&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False&amp;draft_token=2078960793371132127\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-0d930fa13d7375730bc162b6f21bc5d6~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1788447841&amp;auth_key=1788447841-0-0-d1a44b07e72043203964ea92628e2df9&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>Scalp and follicular microenvironment\u2014oxidative, sebum and microbial stress signals<\/p>\n<p><b>01\uff5cOxidative-Stress Defense:<\/b>helps counter environmental and photo-oxidative stress affecting the scalp<\/p>\n<p><b>02\uff5cScalp Comfort:<\/b>supports modulation of inflammatory signaling associated with visible redness and discomfort<\/p>\n<p><b>03\uff5cSebum Environment Support:<\/b>hop and xanthohumol literature supports sebum-conscious cosmetic concepts<\/p>\n<p><b>04\uff5cMicrobial-Balance-Oriented Care:<\/b>broad activity against relevant Gram-positive microorganisms supports scalp-purifying concepts<\/p>\n<p><b>05\uff5cFollicular Environment Protection:<\/b>helps maintain a healthier biochemical environment around the scalp and follicular opening<\/p>\n<p><b>A scalp-first active for stronger skin foundations and healthier-looking hair.<\/b><\/p>\n<p>WO2010044076 describes topical xanthohumol applications for improving the overall condition of skin and scalp.<\/p>\n<p><b>16 \u00b7 APPLICATIONS<\/b><\/p>\n<p><b>Formulation &amp; Application Opportunities<\/b><\/p>\n<p><i>From High-Performance Facial Care to Advanced Scalp Systems<\/i><\/p>\n<p><b>Skin Care\uff1a<\/b>Antioxidant serums; tone-evening essences; anti-aging concentrates<\/p>\n<p><b>Scalp &amp; Hair Care\uff1a<\/b>Scalp serums; scalp tonics; scalp essences<\/p>\n<p><b>Skin Care\uff1a<\/b>Blemish-prone skin serums; post-stress soothing products; redness-care formulations<\/p>\n<p><b>Scalp &amp; Hair Care\uff1a<\/b>Sebum-conscious scalp care; sensitive-scalp formulas; anti-pollution scalp care<\/p>\n<p><b>Skin Care\uff1a<\/b>Urban defense \/ anti-pollution care; after-sun skin care<\/p>\n<p><b>Scalp &amp; Hair Care\uff1a<\/b>Premium shampoos; conditioners; leave-on scalp treatments<\/p>\n<p><b>Skin Care\uff1a<\/b>Eye and facial care; premium night-repair products<\/p>\n<p><b>Scalp &amp; Hair Care\uff1a<\/b>Hair-density appearance support concepts*<\/p>\n<p>*Based on scalp health.<\/p>\n<p><b>Suitable for development across sophisticated leave-on and rinse-off skin and scalp formats.<\/b><\/p>\n<p><b>17 \u00b7 THE NANOACTIVE&#x2122; XANTHO ADVANTAGE<\/b><\/p>\n<p><b>One Active. Six Strategic Beauty Territories.<\/b><\/p>\n<p><b>01\uff5cAntioxidant Shield:<\/b>multi-ROS and singlet-oxygen defense<\/p>\n<p><b>02\uff5cRedness &amp; Comfort:<\/b>multi-pathway inflammatory-signaling modulation<\/p>\n<p><b>03\uff5cEven-Tone Science:<\/b>GM-CSF, melanocyte activation, pigment transport and melanosome pathways<\/p>\n<p><b>04\uff5cMatrix Longevity:<\/b>MMP \/ elastase inhibition plus structural-protein support<\/p>\n<p><b>05\uff5cBlemish Ecosystem:<\/b>antimicrobial, antioxidant, inflammatory and matrix approach<\/p>\n<p><b>06\uff5cScalp Homeostasis:<\/b>oxidative, inflammatory, sebum and microbial-environment support<\/p>\n<p><b>Multi-Pathway Botanical Intelligence, Delivered by Liposome Science.<\/b><\/p>\n<p>NanoActive&#x2122; Xantho transforms the biological versatility of hop-derived xanthohumol into a modern active platform for next-generation skin and scalp care.<\/p>\n<p><b>18 \u00b7 EVIDENCE BASE<\/b><\/p>\n<p><b>Selected Scientific References<\/b><\/p>\n<p><i>Human &amp; Ex Vivo Evidence \u00b7 Primary Mechanistic Data \u00b7 High-Quality Reviews<\/i><\/p>\n<p><b>01\uff5c<\/b>Yamaguchi N, Satoh-Yamaguchi K, Ono M. In vitro evaluation of antibacterial, anticollagenase, and antioxidant activities of hop components addressing acne vulgaris.<i>Phytomedicine.<\/i>2009;16:369\u2013376. DOI: 10.1016\/j.phymed.2008.12.021.<\/p>\n<p><b>02\uff5c<\/b>Philips N, Samuel M, Arena R, et al. Direct inhibition of elastase and matrix metalloproteinases and stimulation of biosynthesis of fibrillar collagens, elastin, and fibrillins by xanthohumol.<i>J Cosmet Sci.<\/i>2010;61:125\u2013132.<\/p>\n<p><b>03\uff5c<\/b>Cho YC, You SK, Kim HJ, et al. Xanthohumol inhibits IL-12 production and reduces chronic allergic contact dermatitis.<i>Int Immunopharmacol.<\/i>2010;10:556\u2013561.<\/p>\n<p><b>04\uff5c<\/b>Goenka S, Simon SR. Depigmenting effect of xanthohumol from hop extract in MNT-1 human melanoma cells and normal human melanocytes.<i>Biochem Biophys Rep.<\/i>2021;26:100955.<\/p>\n<p><b>05\uff5c<\/b>Ko\u0142odziejczak A, Dziedzic M, Algiert-Zieli\u0144ska B, et al. A Novel Look at Mechanisms and Applications of Xanthohumol in Dermatology and Cosmetology.<i>Int J Mol Sci.<\/i>2024;25:11938. DOI: 10.3390\/ijms252211938.<\/p>\n<p><b>06\uff5c<\/b>Oledzka E. Xanthohumol\u2014A Miracle Molecule with Biological Activities: A Review of Biodegradable Polymeric Carriers and Naturally Derived Compounds for Its Delivery.<i>Int J Mol Sci.<\/i>2024;25:3398. DOI: 10.3390\/ijms25063398.<\/p>\n<p><b>07\uff5c<\/b>Gerh\u00e4user C. Broad spectrum antiinfective potential of xanthohumol from hop in comparison with activities of other hop constituents and metabolites.<i>Mol Nutr Food Res.<\/i>2005;49:827\u2013831.<\/p>\n<p><b>08\uff5c<\/b>WO2010044076. Cosmetic and topical uses of xanthohumol, including skin brightening, reduction of skin redness and GM-CSF-related mechanisms.<\/p>\n<p><b>Evidence hierarchy: human \/ ex vivo cosmetic evidence \u2192 primary peer-reviewed mechanistic data \u2192 high-quality scientific reviews.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; PURIPHARM CO. LTD. NanoActive&#x2122; Xantho The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"_links":{"self":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1380"}],"collection":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1380"}],"version-history":[{"count":1,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1380\/revisions"}],"predecessor-version":[{"id":1381,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1380\/revisions\/1381"}],"wp:attachment":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1380"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}