{"id":1404,"date":"2026-09-23T20:50:01","date_gmt":"2026-09-23T12:50:01","guid":{"rendered":"http:\/\/www.puriactives.com\/en\/?p=1404"},"modified":"2026-09-23T20:50:01","modified_gmt":"2026-09-23T12:50:01","slug":"puriactives-chitoq","status":"publish","type":"post","link":"http:\/\/www.puriactives.com\/en\/?p=1404","title":{"rendered":"PuriActives\u00ae ChitoQ"},"content":{"rendered":"<h2>PuriActives\u00ae ChitoQ<\/h2>\n<p>INCI: Chitosan Hydroxypropyltrimonium Chloride<\/p>\n<p>A permanently cationic chitosan derivative that delivers conditioning, moisturization, and antimicrobial support for skin and hair through a single bio-based polymer.<\/p>\n<p>For cosmetic formulators \u00b7 R&amp;D scientists \u00b7 Product development and brand innovation teams<\/p>\n<p>01 \u00b7 FORMULATION CHALLENGE<\/p>\n<h2>An excellent biopolymer constrained by pH<\/h2>\n<h3>The limitation of native chitosan<\/h3>\n<ul>\n<li>Its amino-group charge exists only below pKa \u2248 6.3\u20136.5; above that range, both charge and solubility collapse.<\/li>\n<li>It requires acidic systems, limiting dosage-form choices and active-ingredient combinations.<\/li>\n<li>Its performance is weakest across the true pH range of skin and hair products (4.5\u20137).<\/li>\n<\/ul>\n<h3>New market requirements<\/h3>\n<ul>\n<li>Bio-based, biodegradable conditioning polymers.<\/li>\n<li>Multifunctionality in one ingredient: conditioning + moisturization + microbial support.<\/li>\n<li>Rinse-resistant deposition without build-up or tackiness.<\/li>\n<\/ul>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-40d103f2a9965be9956873f90ac9acbc~resize:1440:q75.jpg?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1790167889-0-0-3f58da0ffb3f32f57009dc93209afae8&amp;bizSceneCode=article_draft&amp;expiration=1790167889&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"Marine-derived chitosan\u2014the renewable starting point for ChitoQ\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"708\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-40d103f2a9965be9956873f90ac9acbc~resize:0:q75.jpg?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-0c59b4d3840aa54d370756cc656c3cdb&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-1a52c0f1b920a655778738691428dbc1~resize:1440:q75.jpg?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-fed030fd7b9570a1cfff128626d06ab9&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><img src=\"https:\/\/pic-out.zhimg.com\/v2-911328f1e73e6dd3b8c5833e05626f30~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1790167889-0-0-f868cdfdcd5af1b57bcbc8470676ed71&amp;bizSceneCode=article_draft&amp;expiration=1790167889&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"366\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-911328f1e73e6dd3b8c5833e05626f30~resize:0:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-16b1a7eb08bd1540f7c402d740754fa6&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-2b127031da66389328f7e500518663f9~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-1f78b02cf98133705980889964c23690&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>Sources: chitosan pKa and pH-dependent charge\u2014J. Mater. Chem. B 2023; ACS Appl. Mater. Interfaces 2023.<\/p>\n<p>02 \u00b7 PRODUCT OVERVIEW<\/p>\n<h2>One molecule, two care categories.<\/h2>\n<p>PuriActives\u00ae ChitoQ is a quaternized chitosan: a marine-derived polysaccharide carrying permanent quaternary ammonium groups. It is water-compatible, permanently cationic, and multifunctional for both leave-on and rinse-off systems.<\/p>\n<ul>\n<li>Cationic affinity deposition on hair keratin and skin surfaces.<\/li>\n<li>Conditioning, cuticle smoothing, and anti-static performance.<\/li>\n<li>Moisturization benchmarked against hyaluronic acid.<\/li>\n<li>Broad-spectrum antimicrobial and anti-biofilm support.<\/li>\n<li>A bio-based, biodegradable alternative to synthetic polyquaterniums.<\/li>\n<\/ul>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-b0b82f2d9426f4dd4e590f6efd25e4e6~resize:1440:q75.jpg?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1790167889-0-0-8d7bbfdeab7996a78c80b6fc3ba9b527&amp;bizSceneCode=article_draft&amp;expiration=1790167889&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"PuriActives\u00ae ChitoQ\u2014an off-white water-soluble powder\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"708\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-b0b82f2d9426f4dd4e590f6efd25e4e6~resize:0:q75.jpg?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-81dcc6601346338689b84c294c99697f&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-d7e8d77d1ea6df9d4b7d46a5d2c4fd5c~resize:1440:q75.jpg?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-3715633adfa3675e31cf4d3a1a31e50e&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<table data-draft-node=\"block\" data-draft-type=\"table\" data-size=\"normal\" data-row-style=\"normal\">\n<tbody>\n<tr>\n<td>pH 3\u201310Maintains permanent cationic character across the formulation pH window<\/td>\n<td>0.625 mg\/mLMIC against Streptococcus mutans\u201490% growth inhibition in vitro<\/td>\n<\/tr>\n<tr>\n<td>98.5%Degree of substitution in the current batch (specification \u2265 80%)<\/td>\n<td>CosIngEU-listed INCI\u2014functions: hair conditioning and humectant<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Sources: Gao et al., Molecules 2024 (S. mutans, in vitro); EU CosIng database; Puripharm batch COA (May 2026).<\/p>\n<p>03 \u00b7 MOLECULAR DESIGN<\/p>\n<h2>From chitosan to ChitoQ: functional quaternization<\/h2>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-c7db362bc053c04b43630f8bbd6d55d9~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1790167889-0-0-5509fff14a96d8cae1ccb5282fa64434&amp;bizSceneCode=article_draft&amp;expiration=1790167889&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"382\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-c7db362bc053c04b43630f8bbd6d55d9~resize:0:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-90e59f8ae6f7cd5462732d767e23a59a&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-65a489e826f73adbf9d0754a450073ba~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-d04ff5982328cfc5d14e83e2a399b1f1&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h3>Permanent cationic charge<\/h3>\n<p>Quaternary ammonium groups never deprotonate, preserving charge across the full cosmetic pH range.<\/p>\n<h3>True water compatibility<\/h3>\n<p>It dissolves directly in water without acidification\u2014add it to the water phase and formulate freely.<\/p>\n<h3>Stronger surface affinity<\/h3>\n<p>Electrostatic binding to anionic keratin and skin surfaces drives affinity deposition and film formation.<\/p>\n<p>The quaternization route follows the published synthesis of N-2-hydroxypropyltrimethylammonium chloride chitosan (Gao et al., Molecules 2024).<\/p>\n<p>04 \u00b7 PHYSICOCHEMICAL PROPERTIES<\/p>\n<h2>Positive charge at any formulation pH<\/h2>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-0a737c78e1fbf54df8f03874bbec68b6~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1790167889-0-0-4365e839b94112404821f5e3db822f69&amp;bizSceneCode=article_draft&amp;expiration=1790167889&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"615\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-0a737c78e1fbf54df8f03874bbec68b6~resize:0:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-e9d66c045d3453aa349fff4023786239&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-2e1799122f093915bcba4397eb6769b3~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-f747a31dd9fe63bb0a173e4945ea3fbb&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h3>Unconditional charge<\/h3>\n<p>Quaternary ammonium groups remain protonated from acidic to weakly alkaline media\u2014affinity deposition no longer depends on pH.<\/p>\n<h3>Soluble where chitosan is not<\/h3>\n<p>High-substitution HACC forms clear aqueous solutions (transmittance &gt;80% at 80% substitution)\u2014no acidification or pre-dissolution required.<\/p>\n<h3>Built for deposition<\/h3>\n<p>High permanent charge density maximizes electrostatic interaction with anionic keratin and skin\u2014the physical basis for conditioning and film formation.<\/p>\n<p>Sources: ACS Appl. Mater. Interfaces 2023 (zeta potential of quaternized chitosan, pH 3\u201310); ACS Omega 2021 (QCS charge retention); Gao et al., Molecules 2024 (solubility).<\/p>\n<p>05 \u00b7 MECHANISM OF ACTION<\/p>\n<h2>Designed to bind precisely where damage occurs<\/h2>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-a4c8f823cd5973d9e090f2b76dfb07d8~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1790167889-0-0-65da7ea507bc66c2d87cf78c760aa3c6&amp;bizSceneCode=article_draft&amp;expiration=1790167889&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"448\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-a4c8f823cd5973d9e090f2b76dfb07d8~resize:0:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-6f37c6e1a850eacae6e3502ff70c1e25&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-5d380917a1455aa5f3decb6da74926fd~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-1d0c20b2d532c4e07dbe4685c3c991bc&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<ol>\n<li><b>Selective attraction:<\/b> the isoelectric point of hair keratin is approximately 3.67. At cosmetic pH, hair carries a net negative charge, and damaged fibres are even more negatively charged.<\/li>\n<li><b>Cationic deposition:<\/b> ChitoQ adsorbs to anionic sites through electrostatic interaction, concentrating deposition where the fibre needs it most and resisting rinse-off.<\/li>\n<li><b>Conditioning film:<\/b> the bound polymer forms a smooth, hydrophilic film that lays cuticles flat, reduces friction and static, and helps retain surface moisture.<\/li>\n<\/ol>\n<p>The same physical mechanism works on skin: an affinity, breathable cationic film binds water and supports the surface barrier\u2014one mechanism, two categories.<\/p>\n<p>Source: hair isoelectric point and cationic deposition mechanism\u2014Gavazzoni Dias et al., On Hair Care Physicochemistry, Int. J. Trichology \/ PMC9921463.<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-927b4f7506581d4290f3d1b429702f52~resize:1440:q75.jpg?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1790167889-0-0-17fd43697c385f61fe4179c59977ffae&amp;bizSceneCode=article_draft&amp;expiration=1790167889&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"708\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-927b4f7506581d4290f3d1b429702f52~resize:0:q75.jpg?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-4970ef4df1d75af0e2b1988edb0294e0&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-f01d2fbad1aea0bdbee97ff3fe8e094d~resize:1440:q75.jpg?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-8d20f8c6c1170a305e92e68c272d9d87&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>EVIDENCE SECTION<\/p>\n<h2>Performance evidence<\/h2>\n<p>Quantified results from peer-reviewed research on ChitoQ chemistry, presented with transparent evidence grading.<\/p>\n<p><b>A<\/b> | Studies on ChitoQ chemistry itself (Chitosan Hydroxypropyltrimonium Chloride)<\/p>\n<p><b>B<\/b> | Structurally similar quaternized chitosan\u2014mechanistic support<\/p>\n<p><b>C<\/b> | General chitosan literature\u2014physicochemical background<\/p>\n<p>06 \u00b7 HAIR-CARE PERFORMANCE<\/p>\n<h2>Affinity conditioning beyond rinse-off<\/h2>\n<p>A cationic film restores surface smoothness and shine.<\/p>\n<h3>Targeted deposition on damaged keratin [B]<\/h3>\n<p>The affinity of quaternized chitosan for hair keratin has been demonstrated, and its strengthening and conditioning effects have been documented since the earliest quaternized-chitosan patents.<\/p>\n<h3>Easier wet and dry combing [C]<\/h3>\n<p>The adsorbed film reduces inter-fibre friction, helps detangling, and reduces mechanical breakage during combing.<\/p>\n<h3>Anti-static and frizz control [C]<\/h3>\n<p>Charge neutralization plus a smoothing film minimizes static and seals cuticles against humidity-induced frizz.<\/p>\n<h3>Shine, softness, and color protection [C]<\/h3>\n<p>Flat cuticles reflect light evenly, while the protective film helps color resist washing and UV exposure.<\/p>\n<h3>Added scalp-care benefit [A]<\/h3>\n<p>Demonstrated antimicrobial activity extends the benefit from the hair fibre to the scalp environment.<\/p>\n<p>Damaged hair has a lower isoelectric point and a denser negative surface charge, so cationic polymers deposit preferentially where repair is most needed.<\/p>\n<p>Sources: US 4,772,689 (Lang et al., quaternized-chitosan affinity); PCACD 2024 review (chitosan hair care); Gao et al., Molecules 2024. See the evidence section for [A]\/[B]\/[C] grading.<\/p>\n<p>07 \u00b7 SKIN-CARE PERFORMANCE<\/p>\n<h2>Hyaluronic-acid-level moisturization<\/h2>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-1b02de411b9fc463d7a1a5900c20c8c5~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1790167889-0-0-6eef11e56042eb1eb3f493510e33639b&amp;bizSceneCode=article_draft&amp;expiration=1790167889&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"510\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-1b02de411b9fc463d7a1a5900c20c8c5~resize:0:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-18d5b8792ec1da4dfa6ddf60c8fa1d0a&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-1a80aeb16af5bcbf16164496d30451db~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-27771838d5a9e994403af1b44a0ccb86&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>[A] HACC performs within the hyaluronic-acid range, and its ion-exchange derivative can reach 2.2\u00d7 HA. At 43% RH, the HACC derivative also absorbed more moisture than HA (74\u201394% vs 32.4%, 48 h).<\/p>\n<h3>Dual water management<\/h3>\n<p>A surface rich in hydroxyl and quaternary ammonium groups binds water through hydrogen bonding, while the affinity film helps slow transepidermal water loss. [A\/C]<\/p>\n<h3>Breathable barrier support<\/h3>\n<p>Chitosan films are non-occlusive: they buffer the stratum corneum against environmental stress while allowing skin to function normally. [C]<\/p>\n<h3>Sensory differentiation<\/h3>\n<p>The cationic film provides a distinctive smooth, cushioned after-feel\u2014a humectant consumers can actually perceive. [C]<\/p>\n<p>Sources: Mi et al., Polymers 2021 (PMC8307204)\u2014in vitro comparison of moisture absorption\/retention by HACC, its derivatives, and sodium hyaluronate; chitosan film\/TEWL literature (PCACD 2024).<\/p>\n<p>08 \u00b7 ANTIMICROBIAL SUPPORT<\/p>\n<h2>A cationic mechanism acting on microbial surfaces<\/h2>\n<table data-draft-node=\"block\" data-draft-type=\"table\" data-size=\"normal\" data-row-style=\"normal\">\n<tbody>\n<tr>\n<td>0.625 mg\/mLMIC of N-2-HACC against S. mutans; 90.0% growth inhibition at the MIC [A]<\/td>\n<td>&gt; 90%Inhibition of E. coli and S. aureus by quaternized chitosan salts at 0.5 mg\/mL [B]<\/td>\n<td>BiofilmFormation is significantly inhibited, with activity increasing as substitution degree rises [A\/B]<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-f05e2a9911bba0bf9b3c95ea68479056~resize:1440:q75.jpg?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1790167889-0-0-59f8df863f92763184e891f1b65d276b&amp;bizSceneCode=article_draft&amp;expiration=1790167889&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"708\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-f05e2a9911bba0bf9b3c95ea68479056~resize:0:q75.jpg?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-8c8d693d59d133a0e5aac78766fee14b&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-d1c646a777b0c00622e7824cca374c10~resize:1440:q75.jpg?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-0d6218e8784cd7a1bc6f914049ade177&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h3>How the permanent charge works [A]<\/h3>\n<ul>\n<li>Electrostatic binding to negatively charged cell envelopes.<\/li>\n<li>Increased cell-wall permeability (alkaline phosphatase leakage).<\/li>\n<li>Disrupted membrane integrity\u2014visible pitting under SEM.<\/li>\n<li>Inhibited respiratory metabolism and protein\/DNA synthesis.<\/li>\n<\/ul>\n<p>Gentle, film-forming antimicrobial support for leave-on systems. Position it as preservative-boosting support; actual in-formula performance must be confirmed by preservative challenge testing.<\/p>\n<p>Sources: [A] Gao et al., Molecules 2024 (N-2-HACC against S. mutans; MIC\/SEM\/biofilm); [B] Wang et al., Int. J. Biol. Macromol. 2024 (chitosan quaternary ammonium salts; E. coli\/S. aureus).<\/p>\n<p>09 \u00b7 SAFETY AND MILDNESS<\/p>\n<h2>Cationic performance without the baggage<\/h2>\n<p>ChitoQ carries its charge on a high-molecular-weight polysaccharide backbone\u2014it stays on the surface where it works, rather than penetrating like a small-molecule quaternary ammonium salt.<\/p>\n<h3>No cytotoxicity in cell testing [A]<\/h3>\n<p>HACC-based derivatives showed no significant toxicity toward L929 fibroblasts; independent literature describes N-2-HACC as having very low toxicity and high safety.<\/p>\n<h3>Bio-based and biodegradable [A\/C]<\/h3>\n<p>The marine-derived polysaccharide backbone addresses sustainability and environmental-persistence concerns associated with traditional synthetic cationic polymers.<\/p>\n<h3>Built-in antioxidant benefit [A]<\/h3>\n<p>Beyond conditioning, HACC derivatives show free-radical scavenging activity (DPPH and superoxide anion).<\/p>\n<p>A high-molecular-weight cationic biopolymer designed for surface action. Finished-formula suitability and regulatory compliance remain the responsibility of the product developer; a complete toxicology dossier is available upon request.<\/p>\n<p>Sources: Han et al., Int. J. Biol. Macromol. 2024 (L929 cytotoxicity and antioxidant assays); Gao et al., Molecules 2024; Processes 2026 review (limitations of cationic systems).<\/p>\n<p>10 \u00b7 HAIR + SCALP SYNERGY<\/p>\n<h2>One functional biopolymer\u2014two cosmetic interfaces<\/h2>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-39e0b65d19378b5a9a922f872a8e2ca3~resize:1440:q75.png?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1790167889-0-0-dff5812a2346880565ccb79397dda1da&amp;bizSceneCode=article_draft&amp;expiration=1790167889&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"558\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-39e0b65d19378b5a9a922f872a8e2ca3~resize:0:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-cf8bcce46a18747fc4d3c1dd0c2b9941&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-49637ee347a61a1ffef535805678aa84~resize:1440:q75.png?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-8c7fd5bdaf34585ff62ec912d43621e5&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<h3>Hair fibre<\/h3>\n<ul>\n<li><b>Targeted deposition [B]:<\/b> cationic chains anchor to negatively charged damaged keratin sites.<\/li>\n<li><b>Cuticle smoothing [C]:<\/b> the adsorbed film lays raised cuticles flat and reduces inter-fibre friction.<\/li>\n<li><b>Anti-static control [C]:<\/b> charge neutralization tames static and humidity-induced frizz.<\/li>\n<li><b>Protective conditioning layer [B]:<\/b> the affinity polymer film helps protect hair from daily mechanical damage.<\/li>\n<\/ul>\n<h3>Scalp<\/h3>\n<ul>\n<li><b>Moisture management [B]:<\/b> the humectant polysaccharide film helps retain water at the scalp surface.<\/li>\n<li><b>Surface comfort film [C]:<\/b> an ultra-thin polymer layer provides a smooth, protected skin feel.<\/li>\n<li><b>Microenvironment support [A]:<\/b> demonstrated antimicrobial activity supports scalp-care concepts.<\/li>\n<li><b>Formulation support [A]:<\/b> water-phase compatibility simplifies scalp lotions, essences, and cleansing formulas.<\/li>\n<\/ul>\n<p>The charge-affinity mechanism that conditions hair also serves the skin where hair grows.<\/p>\n<p>See the evidence section for grading. Sources: Gao et al., Molecules 2024 [A]; Mi et al., Polymers 2021 [B]; US 4,772,689 [B].<\/p>\n<p>11 \u00b7 PERFORMANCE ARCHITECTURE<\/p>\n<h2>One polymer, six cosmetic functions.<\/h2>\n<h3>01 CONDITION | Affinity cationic deposition<\/h3>\n<p>Permanent charge anchors the polymer to hair keratin and skin surfaces for rinse-resistant conditioning. [B]<\/p>\n<h3>02 SMOOTH | Film-forming surface refinement<\/h3>\n<p>An ultra-thin adsorbed film smooths cuticles and skin microrelief, reducing friction and roughness. [C]<\/p>\n<h3>03 HYDRATE | Water retention and binding<\/h3>\n<p>The hydrophilic polysaccharide structure binds water, with moisturization benchmarked against hyaluronic acid. [B]<\/p>\n<h3>04 PROTECT | Polymer protective interface<\/h3>\n<p>The deposited layer buffers hair fibres and skin surfaces against mechanical and environmental stress. [C]<\/p>\n<h3>05 CONTROL | Anti-static and manageability<\/h3>\n<p>Charge neutralization reduces static and makes wet and dry combing easier. [C]<\/p>\n<h3>06 SUPPORT | Skin and scalp-care functions<\/h3>\n<p>Demonstrated antimicrobial and moisturizing activity extends care from hair fibres to scalp and skin. [A]<\/p>\n<p>Molecule \u2192 mechanism \u2192 performance \u2192 formulation \u2192 consumer benefit<\/p>\n<p>The functional portfolio is limited to scientifically supported roles; see the evidence section for grading.<\/p>\n<p>12 \u00b7 APPLICATION OPPORTUNITIES<\/p>\n<h2>One ingredient, two care categories<\/h2>\n<h3>Hair and scalp<\/h3>\n<ul>\n<li>Conditioning shampoos\u2014deposition without build-up; compatible with amphoteric surfactant systems.<\/li>\n<li>Rinse-off conditioners and masks\u2014wet-combing slip, cuticle sealing, and shine.<\/li>\n<li>Leave-on anti-frizz serums\/sprays\u2014an anti-static film with humidity resistance.<\/li>\n<li>Scalp lotions\u2014moisturization plus microbial-balance support.<\/li>\n<li>Color-care systems\u2014film protection against wash-out and UV fading.<\/li>\n<\/ul>\n<h3>Face and body<\/h3>\n<ul>\n<li>Moisturizing serums\/essences\u2014hyaluronic-acid-level hydration with a perceptibly cushioned skin feel.<\/li>\n<li>Moisturizers and barrier creams\u2014a breathable film that slows water loss.<\/li>\n<li>Sheet-mask essences\u2014affinity hydration that lasts after mask removal.<\/li>\n<li>Facial mists\/toners\u2014water-clear and non-tacky.<\/li>\n<li>Gentle cleansers\u2014a conditioned after-feel with a microbial-support story.<\/li>\n<\/ul>\n<p>Every concept inherits the same trio: affinity deposition \u00b7 moisturization \u00b7 microbial support<\/p>\n<p>Concept directions are provided for development reference only; prototype formulas are available from the Puripharm application laboratory.<\/p>\n<p>13 \u00b7 FORMULATION GUIDE<\/p>\n<h2>Born for the water phase<\/h2>\n<table data-draft-node=\"block\" data-draft-type=\"table\" data-size=\"normal\" data-row-style=\"normal\">\n<tbody>\n<tr>\n<th>Parameter<\/th>\n<th>Guidance<\/th>\n<\/tr>\n<tr>\n<td>INCI \/ form<\/td>\n<td>Chitosan Hydroxypropyltrimonium Chloride\u2014off-white powder<\/td>\n<\/tr>\n<tr>\n<td>Use level<\/td>\n<td>Varies by dosage form\u2014the Puripharm application laboratory provides system-specific starting recommendations<\/td>\n<\/tr>\n<tr>\n<td>Solubility<\/td>\n<td>Readily soluble in water across a broad pH window\u2014no acidification required<\/td>\n<\/tr>\n<tr>\n<td>Working pH<\/td>\n<td>Functional pH 3\u201310; comfortable formulation range pH 4\u20138<\/td>\n<\/tr>\n<tr>\n<td>Addition<\/td>\n<td>Disperse in the water phase under moderate stirring until clear<\/td>\n<\/tr>\n<tr>\n<td>Compatibility<\/td>\n<td>Cationic\u2014avoid strongly anionic surfactants\/polymers; best paired with nonionic and amphoteric systems<\/td>\n<\/tr>\n<tr>\n<td>Process tolerance<\/td>\n<td>The polysaccharide backbone is stable; add below 80 \u00b0C to protect color and viscosity<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Formulator notes<\/h3>\n<ul>\n<li>Rinse-off products: deposit first, rinse second\u2014affinity withstands dilution.<\/li>\n<li>Screen salts\u2014high ionic strength compresses charge interactions.<\/li>\n<li>Brings light, elegant viscosity to aqueous systems.<\/li>\n<li>Pair with humectants (glycerin, betaine, PCA) to strengthen the hydration story.<\/li>\n<li>Confirm preservative synergy in the final base through challenge testing.<\/li>\n<\/ul>\n<p>Prototype formulas (conditioning shampoo, moisturizing serum, and scalp lotion) are available from the Puripharm application laboratory.<\/p>\n<p>Guidance is based on published physicochemical behavior of quaternized chitosan and Puripharm application experience; validate in the final formula.<\/p>\n<p>14 \u00b7 DIFFERENTIATION<\/p>\n<h2>A bio-based answer to synthetic cationic polymers<\/h2>\n<table data-draft-node=\"block\" data-draft-type=\"table\" data-size=\"normal\" data-row-style=\"normal\">\n<tbody>\n<tr>\n<th>Dimension<\/th>\n<th>PURIACTIVES\u00ae CHITOQ<\/th>\n<th>Native chitosan<\/th>\n<th>Synthetic polyquaterniums<\/th>\n<\/tr>\n<tr>\n<td>Source<\/td>\n<td>Marine-derived, bio-based<\/td>\n<td>Marine-derived, bio-based<\/td>\n<td>Petrochemical<\/td>\n<\/tr>\n<tr>\n<td>Charge vs pH<\/td>\n<td>Permanently cationic, pH 3\u201310<\/td>\n<td>Only below pKa \u2248 6.5<\/td>\n<td>Permanently cationic<\/td>\n<\/tr>\n<tr>\n<td>Water compatibility<\/td>\n<td>Direct dissolution, no acidification<\/td>\n<td>Acidic media only<\/td>\n<td>Good<\/td>\n<\/tr>\n<tr>\n<td>Affinity<\/td>\n<td>High\u2014keratin and skin<\/td>\n<td>Moderate, pH-limited<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>Multifunctionality<\/td>\n<td>Conditioning + moisturization + antimicrobial support<\/td>\n<td>Film-forming and moisturizing<\/td>\n<td>Conditioning only<\/td>\n<\/tr>\n<tr>\n<td>End of life<\/td>\n<td>Biodegradable polysaccharide<\/td>\n<td>Biodegradable<\/td>\n<td>Persistence concern<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Synthetic-grade performance with a biopolymer story\u2014without naming any commercial competitor.<\/p>\n<p>15 \u00b7 QUALITY AND REGULATORY<\/p>\n<h2>Batch traceability\u2014all 11 tests passed<\/h2>\n<h3>Specification vs representative production batch<\/h3>\n<table data-draft-node=\"block\" data-draft-type=\"table\" data-size=\"normal\" data-row-style=\"normal\">\n<tbody>\n<tr>\n<th>Test item<\/th>\n<th>Specification<\/th>\n<th>Batch result<\/th>\n<\/tr>\n<tr>\n<td>Appearance<\/td>\n<td>Off-white powder<\/td>\n<td>Complies<\/td>\n<\/tr>\n<tr>\n<td>Solubility<\/td>\n<td>Soluble in deionized water<\/td>\n<td>Complies<\/td>\n<\/tr>\n<tr>\n<td>Moisture<\/td>\n<td>\u2264 10.0%<\/td>\n<td>8.7%<\/td>\n<\/tr>\n<tr>\n<td>Ash<\/td>\n<td>\u2264 1.0%<\/td>\n<td>0.45%<\/td>\n<\/tr>\n<tr>\n<td>pH (1% solution)<\/td>\n<td>5.5\u20137.5<\/td>\n<td>6.41<\/td>\n<\/tr>\n<tr>\n<td>Viscosity (1% aqueous solution, 20 \u00b0C)<\/td>\n<td>Meets product claim<\/td>\n<td>18 mPa\u00b7s<\/td>\n<\/tr>\n<tr>\n<td>Degree of deacetylation<\/td>\n<td>\u2265 85.0%<\/td>\n<td>89.2%<\/td>\n<\/tr>\n<tr>\n<td>Degree of substitution<\/td>\n<td>\u2265 80.0%<\/td>\n<td>98.5%<\/td>\n<\/tr>\n<tr>\n<td>Arsenic (As)<\/td>\n<td>\u2264 4.0 mg\/kg<\/td>\n<td>Not detected (&lt; 0.01)<\/td>\n<\/tr>\n<tr>\n<td>Lead (Pb)<\/td>\n<td>\u2264 2.0 mg\/kg<\/td>\n<td>Not detected (&lt; 0.02)<\/td>\n<\/tr>\n<tr>\n<td>Water-insoluble matter<\/td>\n<td>\u2264 0.5%<\/td>\n<td>0.03%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table data-draft-node=\"block\" data-draft-type=\"table\" data-size=\"normal\" data-row-style=\"normal\">\n<tbody>\n<tr>\n<td>11 \/ 11All quality tests passed for the current production batch<\/td>\n<td>98.5%Degree of substitution; specification \u2265 80%<\/td>\n<td>NDArsenic and lead below detection limits (&lt; 0.01 \/ &lt; 0.02 mg\/kg)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Regulatory identity<\/h3>\n<p>The INCI name Chitosan Hydroxypropyltrimonium Chloride is listed in the EU CosIng database with hair-conditioning and humectant functions. Each batch is supplied with COA, TDS, and SDS.<\/p>\n<p>Puripharm Co., Ltd. batch inspection report (May 2026); complete COA, TDS, and SDS are available upon request. EU CosIng listed functions: hair conditioning and humectant.<\/p>\n<p>16 \u00b7 SUMMARY<\/p>\n<h2>ChitoQ earns a place in your formula<\/h2>\n<p>Marine chitosan backbone \u2192 functional quaternization \u2192 water compatibility + permanent charge \u2192 biological surface binding \u2192 multifunctional performance<\/p>\n<h3>No more formulation compromise<\/h3>\n<p>Water compatibility across pH 3\u201310 ends the acidic-system constraint of native chitosan.<\/p>\n<h3>Performance that stays<\/h3>\n<p>Permanent cationic affinity delivers rinse-resistant conditioning and moisturization.<\/p>\n<h3>A cleaner label story<\/h3>\n<p>Bio-based, biodegradable, and clean in cell testing\u2014a credible successor to synthetic polyquaterniums.<\/p>\n<h3>Honestly graded evidence<\/h3>\n<p>ChitoQ-specific data lead the story; related quaternized-chitosan and chitosan literature is clearly labeled.<\/p>\n<h3>One SKU, three functions<\/h3>\n<p>Conditioning, moisturization, and antimicrobial support simplify formulas and strengthen claims.<\/p>\n<h3>End-to-end support<\/h3>\n<p>Specifications, dossiers, and prototype formulas travel with the ingredient\u2014not as an afterthought.<\/p>\n<p>ChitoQ turns an exceptional biopolymer into a reliable formulation tool.<\/p>\n<p><img src=\"https:\/\/pic-out.zhimg.com\/v2-7f7eb6e6d8422d296612a3ce2c350304~resize:1440:q75.jpg?animatedImageAutoPlay=false&amp;animatedImagePlayCount=1&amp;auth_key=1790167889-0-0-80d35e6035cde5a24248590ab98b9fa4&amp;bizSceneCode=article_draft&amp;expiration=1790167889&amp;incremental=false&amp;mid=af87d0ba5943ed43c9d129c257d04f1b&amp;overTime=60&amp;precoder=false&amp;protocol=v2&amp;retryCount=3&amp;sampling=false&amp;sceneCode=editor_copy_outbound&amp;source=bfcaadb1\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"597\" data-watermark=\"original\" data-original-src=\"https:\/\/pic-private.zhihu.com\/v2-7f7eb6e6d8422d296612a3ce2c350304~resize:0:q75.jpg?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-453cfe8c2d384ceb8f47cadb321528b8&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-watermark-src=\"https:\/\/pic-private.zhihu.com\/v2-f0b683778140f596b4f308628b9cd301~resize:1440:q75.jpg?source=1f5c5e47&amp;expiration=1790171090&amp;auth_key=1790171090-0-0-8451f0c8b45551325c1522c866352207&amp;protocol=v2&amp;sampling=False&amp;animatedImagePlayCount=1&amp;overTime=60&amp;incremental=False&amp;sceneCode=article_draft_web&amp;animatedImageAutoPlay=False&amp;retryCount=3&amp;precoder=False\" data-private-watermark-src=\"\" \/><\/p>\n<p>PURIPHARM CO., LTD.<\/p>\n<h2>Let\u2019s build the next generation of care products together.<\/h2>\n<p>Request PuriActives\u00ae ChitoQ samples, specifications, safety dossiers, and prototype formulas.<\/p>\n<table data-draft-node=\"block\" data-draft-type=\"table\" data-size=\"normal\" data-row-style=\"normal\">\n<tbody>\n<tr>\n<td>Website<\/td>\n<td>www.puriactives.com<\/td>\n<\/tr>\n<tr>\n<td>Email<\/td>\n<td>service@puripharm.com<\/td>\n<\/tr>\n<tr>\n<td>Phone<\/td>\n<td>+86-572-2745768<\/td>\n<\/tr>\n<tr>\n<td>Address<\/td>\n<td>Building 6, No. 1366 Hongfeng Road, Huzhou, Zhejiang, China<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>PuriActives\u00ae and ChitoQ\u00ae are registered trademarks of Puripharm Co., Ltd. This presentation introduces a cosmetic ingredient only and contains no drug claims. In vitro and third-party literature data are identified and do not represent clinical performance of finished products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PuriActives\u00ae ChitoQ INCI: Chitosan Hydroxypropyltrimoni [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[35,27],"_links":{"self":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1404"}],"collection":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1404"}],"version-history":[{"count":1,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1404\/revisions"}],"predecessor-version":[{"id":1405,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/1404\/revisions\/1405"}],"wp:attachment":[{"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1404"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.puriactives.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}